Pinterest has become the first major social media platform to ban weight loss advertisements

Pinterest has become the first major social media platform to ban weight loss advertisements on the site.

The policy covers advertisements that include testimonials about weight loss or weight loss products, as well as ads that reference body mass index (BMI) or similar metrics, and more. According to the company, ads promoting healthy lifestyles, habits or fitness services and products will still be allowed, so long as they do not “focus on weight loss.”

The policy goes into effect Thursday. As with all online content moderation policies, however, the challenge for platforms is usually not setting the rule so much as enforcing it and ensuring no one circumvents the policy.

Since 2019, new UK Advertising Standards Authority (ASA) rules have prohibited advertising that includes “gender stereotypes that are likely to cause harm, or serious or widespread offence”. However, “perfect” body imagery can be harmful to both men and women, so it does not fall directly under these standards.
Pinterest
Nevertheless, change is happening in the advertising industry, with more advertising that shows realistic body images, for example the Sport England “This Girl Can” campaign.

Pinterest is a social media site where users can save images of décor, fashion, recipes and craft ideas to collections they curate. It’s a virtual pinboard, essentially. Users can search for almost any topic and find thousands of images to bookmark for inspiration.

The world’s 14th most used social platform, Pinterest’s user base skews young and female. Its key ad audiences are women between 25-34, according to a 2021 report from social media management platform HootSuite.

Dr. Deborah Glasofer, a clinical psychologist at the Columbia Center for Eating Disorders in New York City, said that the further restrictions on weight loss ads was a positive step for the digital pinboard site, especially when it comes to accommodating users who may have or be in recovery from an eating disorder.

“We encourage others in the industry to do the same and acknowledge, once and for all, that there’s no such thing as one-size-fits-all,” the company said.

Ads promoting “healthy lifestyles” or fitness products and services will still be permitted on Pinterest, so long as they don’t focus on weight loss, the company said. Pinterest developed the policy with guidance from the National Eating Disorders Association.

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When can you pre order NHL 22?

The 2021 NHL Playoffs recently opened on the ice, with 16 teams vying for the Stanley Cup Championship. Among the competitors is NHL 21 cover star Alex Ovechkin, whose Washington Capitals are champions within the past several years. Most likely, one of the competing teams in this year’s bracket includes the NHL 22 cover athlete, who has yet to be revealed.

NHL 22 Reveal Trailer
At the moment, there’s not much information about NHL 22, but that won’t be the case in the next couple months when the game is officially announced.

Players will first get a glimpse of NHL 22 when the reveal trailer is released. NHL 21’s development and release was delayed because of COVID-19 complication, and the reveal trailer dropped on Monday, August 24, 2020.

EA will probably release the reveal trailer after EA Play Live on July 22. The reveal trailer always comes out a couple months before the game, and EA Play Live lines up with that trend. Also, an EA Play Trial and a game demo should be dropped simultaneously with the trailer.

Release Date
We don’t have a set release date for NHL 22 yet, but we can make an educated guess based on past years.

As mentioned earlier, NHL 21’s development was slowed due to the pandemic so the game didn’t drop until October 13, 2020.

Although, the game typically came out in mid September pre-pandemic. With that, we can expect NHL to release sometime around September 10, 2021.

When can you pre order NHL 22?
There isn’t any official details about NHL 22’s pre order yet, but we can look at previous years to get a good estimate

NHL 21 pre orders went up on July 21, 2020, so it’s fair to assume NHL 22 pre orders could go live in a month or two.

It’s very possible pre orders become available after EA Play Live on Thursday, July 22. This would make sense as the title’s pre orders typically go up a few months before the game is released. Pre orders will certainly not be live until the editions and cover athlete are announced.

You’ll be able to pre order NHL 22 from all major retailers including Amazon, GAME (UK), GameStop, and of course the PlayStation and Xbox stores.

Price on PS5
Next gen versions of the title will have better graphics, cool new features, and improved game modes, so we should anticipate a steeper price on those consoles.

Although the current gen version should carry the usual $60 price tag, next gen editions most likely cost $70.

NHL 22 on PS5 will probably be priced a lot higher for upgraded editions of the title. Fans can expect special editions to cost somewhere between $80 and $100. Last year, EA came out with both a deluxe and Great Eight edition along with the regular version.

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